Everyone is talking about fake news these days – and it’s getting harder and harder to tell the difference between what’s real and what’s not. How can you be sure that your brand doesn’t get sucked into the vortex, especially on social media? Here are five ways to ensure your brand stays authentic amidst all the noise.
1. Don’t Associate Yourself with Accounts or Organizations that Spread Misinformation
This sounds incredibly obvious, but it’s a lot harder than it sounds. Especially if the bulk of your social media strategy involves sharing content posted by other brands and people, double and triple check each story before you attach your brand’s name and logo to it. Steer clear of the hot button issues as much as possible, and if you absolutely feel that you must post or share an emotionally or politically charged statement, be 110% certain that your facts are correct. Refuse to follow or engage with accounts that promote inaccurate or misleading information, and when in doubt about the truth of a piece of content, don’t share, like, or comment on it at all.
2. Rectify Issues Quickly
Even the most vigilant brands take missteps – no one expects you to be perfect. What they do expect is that you acknowledge the error quickly, apologize sincerely, and correct it immediately. If you share a post or write a piece of content that is later proven to be false, you owe it to your followers to remove it, rewrite it, and explain what led you to make the erroneous claim in the first place. Trust is the absolute most precious commodity your business can have, any anything that can erode it must be taken very seriously – even if it was an accident.
3. Be Up Front About Who Your Partners Are
Your customers value transparency, and they don’t want to do business with a company that hides behind a lot of complex jargon and industry “rules.” Be open and honest about the organizations that fund your business, provide additional services to your customers, or advise or mentor you and your team. If you learn that one of these organizations spreads false information, cut ties with them immediately and make sure your customers know you are no longer associated with them. They will appreciate your transparency and the fact that you’re doing the right thing.
4. Correct Misinformation When You See It
It’s not enough to not participate in the dissemination of fake news. Your brand is a respected and trusted voice that your followers rely on to provide accurate, engaging content. While you don’t necessarily need to go on the offensive and call out other brands and people that share fake news (while potentially admirable, this could quickly land your brand in the middle of a social media war you didn’t expect), make a point to post and share content that educates and informs. We’re not just talking about political posts either. You may find that your competitors are being less than honest to try to entice customers into purchasing goods and services they don’t need. Make sure you’re a loud and consistent consumer advocate, sharing truthful and accurate content so consumers know they can turn to you when they need advice.
5. Find Partners That Support Your Goals
To make your job easier, only work with partners and affiliates that uphold the same values of honesty, transparency, and trust that you do. At 360 Payments, we believe that open lines of communication with our customers are essential to reaching your goals. We know you have a lot on your mind and that you can’t always be focused on your credit card processing. That’s why we vow to take it as seriously as if your business were our own. We’d love to tell you more. Give us a call at 1-855-360-0360 or drop us a line on our website, and we’ll explain how to partner with businesses every day to help them achieve more.
PS – Read more about why 360 Payments is different from other credit card processors.
PPS – Take your payment processing to the next level with these tips.