If your business does not yet accept credit cards, you’re missing out in a big way. Whether you don’t want to pay processing fees, are worried about extra bookkeeping, or simply don’t want the added hassle, you should stop for a moment to consider what you’re leaving on the table. Take a look at this article the next time you find yourself wondering, “should my business accept credit cards?”
The Number of Sales You Make Will Increase
How many times have you had to turn away a customer because they only brought their credit card with them? Fewer and fewer people are carrying cash, preferring to make their purchases with plastic instead. Even if you can’t recall that many times where a customer has turned away at the cash register, consider all the ones who didn’t even make it in the door because they saw your cash-only policy in the front window or heard about it on a review site. You’re missing out on business, whether you admit it or not.
The Average Amount of Each Transaction Will Increase
Customers spend more when they pay with a credit card. Why? For the same reason cruise ships have you swipe your room key to make purchases instead of pulling out your wallet. Money slips through your fingers much faster when you can’t actually feel your wallet getting lighter. Want to improve the chances that your customers will make an impulse buy at the register or take that upsell? Start accepting credit cards and watch the change take place.
You Customer Satisfaction Will Increase
If you’re still asking yourself, “should my business accept credit cards?”, consider this: your customers WANT to pay by credit card! By denying them this option you’re taking their experience at your business down a few levels. One of the first rules of sales and business ownership in general is to offer the features and benefits your customers want. This goes for your products and your checkout experience. If you changed nothing else about the experience but offered a card-preferring customer the chance to pay that way, they will be happier and more likely to return.
Credit Cards Are Good for Business!
If you’re ready to start accepting credit cards at your business, we can’t wait to help! Give us a call at 1-855-360-0360 or drop us a line on our website. We’d love to help you start maximizing your profits and improving your customer experience today.
PS – Protect your business from fraud with these tips.
PPS – Credit card processing fraud is a serious issue. Protect yourself now.