Video marketing is quickly becoming the next big thing for businesses and advertisers nationwide. However, creating and executing a video marketing strategy can seem overwhelming, especially if you don’t have a lot of experience with it. Not to worry – we’ll walk you through this step-by-step guide to getting your new video marketing campaign off the ground.
1. Why are We Doing This?
The most important thing to consider when you’re debating launching a video marketing campaign is to decide what your goals will be. If you just want to do it because you’ve heard that video marketing is trendy right now, you’re likely missing the point. Decide who you’re trying to reach with these videos – is it your current customers? Their friends and families? Total strangers who have never heard of your brand? Decide who these people are and get to know them intimately. Figure out what kind of video content will appeal to them and what will entice them to buy your product. That’s the kind of content you should create.
2. How are We Presenting Our Message?
Decide what format will most appeal to the target audience you’ve selected. Would they respond well to a how-to series? Short, funny skits? A longer narrative piece? Once you’ve settled on that, it’s time to talk content. You’ll need to do your research and spend some time talking with members of your target audience to determine what they’d most like to learn or hear about from your business. Different styles will resonate with different people, and you may need to experiment with a few different things before finding what works best. Don’t get too caught up in nailing every single aspect of this on your first attempt – everything is a test until it’s been proven to work!
3. How Will We Hook Them?
The exact goals of your videos will differ, but the overall goal of your video marketing strategy should be to familiarize people with your brand, draw them in, and ultimately turn them into paying customers. Plan out how each of your videos will achieve that. Whether it’s a call to action at the end, your phone number constantly at the bottom of the screen, or just company swag playing a prominent role, you’ll want to make sure that your videos are achieving their intended purposes.
4. Who Will Make the Videos?
Ah yes, you thought this would be much higher on the list, didn’t you? The truth is that the actual production of your first videos doesn’t have to be complicated at all. In fact, we film much of our video marketing in-house using an inexpensive camera, microphone, and tripod setup. Experiment with lighting and sound in the location you want to use, then practice, practice, practice. Even if you ultimately want your videos to be candid and unscripted, get comfortable using the equipment and being in the space before you shoot the real take. If you don’t want to do it on your own, of course, there are always freelancers willing and able to help you out. Check out Fiverr or Upwork to find some great talent who can help you shoot, edit, and produce the perfect video. And, if you want to really spend some cash, a full-service video marketing agency can work magic with your ideas. But remember, there’s nothing wrong with doing it yourself, either.
5. Where Will We Share the Videos?
So now the videos are done – you’ve even already uploaded them to YouTube. What now? You need to share those videos so they reach the maximum number of eyeballs. Think of all the videos you see scrolling through your Facebook feed – that’s a great place to start. Other social media platforms are fair game as well, and you might even consider creating a video page on your website. Wherever you decide to share them, you get to take advantage of the surge in video marketing to get lots and lots of views – and hopefully sales.
Are You Sure You Guys Know What You’re Talking About?
Video marketing advice from a credit card processing company? We prefer to think about it as advice from one business owner to another. It’s how we do everything at 360 Payments – we see ourselves as a true partner in the success of your business – not just another vendor. Want to learn more? Give us a call at 1-855-360-0360 or drop us a line on our website. We’d love to show you what sets us apart from “the other guys.”
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