A payment gateway is an important part of a credit card transaction. The gateway acts as the intermediary between the terminal and the bank, authorizing payment for purchases. It goes without saying that choosing a payment gateway is an important decision. There’s no shortage of options available, but unfortunately many gateways limit your flexibility to choose which payment processor you will work with or which terminal you will use. An agnostic gateway (like 360’s Velox solution) is the way to go.
You know that not all credit card processors are created equal, but it can be hard to sift through all the fancy marketing and industry jargon to find the one that’s perfect for your business. Once you’ve found your match (hint: it should be a company that’s honest, transparent, and that takes their customer service seriously), the last thing you need is your payment gateway putting a stop to the relationship. Non-agnostic gateways tie you to one specific processor, and that processor might not be right for you. Choose a gateway that works with multiple processors (or, even better, any processor) for ultimate flexibility.
It’s also important to look for a gateway that gives you your pick of credit card terminals. You’re going to be using that little device every single day, so choosing the perfect point of sale system shouldn’t be taken lightly. Under no circumstances do you want to be trapped using the one device that works with your payment gateway – that’s a recipe for headaches down the road. The best gateways are flexible and can work with a variety of devices (like Velox – it works with 25), allowing you to choose the perfect option for you.
By now you should be sold on the idea of an agnostic gateway, but what are some other considerations you should keep in mind when making your final decision? First of all, you’ll want to look for a gateway that allows you to integrate payments directly into your existing website or software rather than sending your customers to another site to complete their transaction. This is important for branding as well as customer satisfaction and trust. Support is another critical element of choosing a gateway. In case something goes wrong, you’ll want to work with a company that’s available to solve your problem quickly and easily. Make sure they’re a true partner in your business, not just a vendor looking for your money.
Finding the Right Partner
Choosing the right gateway partner for your business is no easy task, but it’s important to get it right. Vet your credit card processor and gateway companies carefully, and don’t be fooled by gimmicks and slick salespeople. 360 Payments and Velox are committed to being partners for your business – let us show you why we’re different. Give us a call at 1-855-360-0360 or drop us a line on our website and we’ll introduce ourselves properly.
PS – Forget about leasing your credit card terminal. Here’s why buying is a much better choice.
PPS – Got a contract with your credit card processor? You can still switch.