The auto industry is built on trust, which leads many shop owners to overly rely on word of mouth for their new customers. What they’re missing is that marketing is key to not only bringing new customers in the door but to keeping current ones coming back. Make sure you understand these digital marketing basics.
As a business owner – and especially as an auto shop owner – you probably spend a significant portion of your week at your business. It can be extremely difficult for auto shop owners to maintain a work-life balance, but it’s essential for the success of your shop.
Who are your best customers? Chances are they learned about your business through word of mouth from other happy customers. Customer referrals are like gold to business owners, and everyone wants more of them. How can you set up your business model where referrals keep on rolling in? We’ve got a few tips for you.
You might think of summer as the perfect time to sip umbrella drinks by the pool, but it’s also the perfect time to make your biggest sales of the year. How can that be possible? Here are our top tips to get over your summer sales slump ASAP.
Last week we shared five of our top tips for running one of the best auto repair shops in the country. Today, we thought we’d share a few more. Let’s get started with today’s list of five things all the best auto repair shops do.
There’s no shortage of auto repair shop options available for consumers who need maintenance done on their vehicle. How can you make sure they choose your shop over the others? The best auto repair shops excel in ten key areas. Take a look at the first five below – how does your shop stack up?
How much do you know about credit card processing fraud? This is what happens when a scammer gets ahold of your business information. They open a fake processing account in your name, set up some terminals, and funnel funds to their own bank accounts. Here’s what to look for so you can protect yourself.
There’s a lot of competition in the automotive aftermarket these days. There are simple but strategic adjustments you can make to the way your shop does business that will dramatically change the way customers feel about you. Let’s take a look at four key ways you can create a great auto shop customer experience.
The automotive aftermarket is becoming increasingly competitive. Not only is your shop competing with the dealerships and other local shops for customers, you’re also competing for the automotive labor force in your community. How can you attract and retain top automotive talent? Here are four tips to help you do exactly that.
Getting new customers can be easier said than done. Do you know where your customers spend their time, both on and offline? Do you know how to reach them most effectively when they’re in those places? This article will show you how to effectively map the automotive customer journey so you can speak their language.