If you sell your goods and services online, you probably use some kind of ecommerce platform or virtual shopping cart to handle your transactions. Regardless of which option you choose out of the many on the market today, there are a few elements you’ll want to consider when setting up your online payment system. Here are five ways to delight your customers and keep them coming back again and again.
Get Your Site in Top Fighting Form
As technology continues to progress, consumers are getting less and less tolerant of sites that load slowly, are cluttered, or make it hard to find what they need. Keep your site clean and simple, and make it abundantly clear where customers are in the shopping process. For instance, when a customer adds a new item to their cart, make it obvious that they have a choice to continue shopping or to go straight to their cart to check out. Save those shopping cart s for at least a week, too, even if the customer is shopping as a guest. You’ll lose the sale if a customer returns after thinking about things for a few days and finds they have to start completely over.
Mobile is King
More and more customers are shopping on their mobile phones, so make sure your site is up to the task. Your goal should be a shopping experience that’s equally simple and clean on a desktop, laptop, tablet, and smartphone. Test your site’s responsiveness every time you make updates and ensure you’re still making the grade. One more element to consider: some customers will start shopping on one device and make their final purchase on another. Anything you can do to ensure they don’t lose their cart in the process will be much appreciated, and you’ll be rewarded with more sales.
Fast & Easy Beats Bells & Whistles
So your customer has researched a few options, loaded up their cart, and finally hit that big “Checkout” button. Congrats, but you’re still not done! If that button leads to an offsite payment platform, you may be in trouble. Frustrated or uneasy customers will abandon their carts, and all the hard work you’ve done up till that point will be in vain. An integrated payment gateway that puts the payment process directly on your site (like our Velox solution) is key to closing the deal. The emphasis should be on keeping the experience clean and simple, with as few steps and clicks as possible.
Oops – Let Me Fix That
Even the most careful customer will sometimes make a mistake during the checkout process, resulting in an error. To ensure they don’t give up and go somewhere else, make it easy to see where any errors occurred by highlighting and offering suggestions to fix them. In addition, give customers a chance to review and verify their information before the sale is complete – no one likes surprises. Finally, even if a customer has to go back and correct an error, retain the rest of their information so they don’t have to retype it all. There’s no surer way to lose a customer than by taking a sledgehammer to all their hard work.
Consider the Extras
When – and only when – you’ve taken care of all of the above, it’s time to add some flourishes to stay ahead of your competition. Do you sell to international customers? Add a currency conversion tool to help speed up their checkout process. All customers will appreciate knowing their information is secure, so display your SSL and PCI compliance badges proudly (and make sure to keep them current). If possible, choose an integrated payment gateway that handles this for you (Velox does – check it out). Ensure your branding is consistent and fonts, colors, and text sizes are easy to read and visually appealing. In a highly competitive industry, these seemingly inconsequential factors could be the difference between sealing the deal and walking away empty-handed.
360 Payments is proud to announce its very own integrated payment gateway. We call it Velox, but you’ll call it amazing. Velox has your back with state of the art security, mobility, and flexibility, plus it plays nice with the ecommerce platforms you already know and love. Give us a call at 1-855-360-0360 or drop us a line on our website. We’d love to show you everything Velox can do.
PS – While you’re at it, let’s get your startup mobile-ready. Check it out.
PPS – Fraud is always a concern when accepting payments online, but you can mitigate risk with these tips.