Taking payments from your customers sounds simple enough – you just swipe their credit card and send them on their way, right? Well, while the actual sales process is easy, sometimes it can be pretty difficult to get customers to actually make a purchase. You can help remove the barriers customers face when shopping at your business. Here are four simple ways to do just that.
Security, Security, Security
We’ve heard over and over again this year about credit card and other sensitive personal information being hacked and sold to the highest bidder. Customers aren’t going to want to shop with you, whether in-person or online, if they can’t be assured their data will be protected. This all starts with your payment processing company. Make sure that security is a priority for them so they can most effectively show you how to best care for your customers’ trusted information. There are also things you can do to build trust on your website so customers feel more at ease. Even something as simple as putting a badge that says “Secure Payments” on your checkout page can allay fears and give customers the confidence to actually make a purchase.
Fewer Steps = More Sales
The fewer hoops you ask your customers to jump through, the fewer opportunities you give them to change their minds about making a purchase. This especially applies to your ecommerce store, where a page that doesn’t load or instructions that aren’t clear can turn an on-the-fence customer into a lost sale. It’s important to keep customers on your website throughout the payment process instead of redirecting them all over the place, and make sure any forms are simple to fill out. Ask only for the most basic and necessary information you need to complete the transaction, and, as always, reassure your customers their data is safe and secure.
Branded Payments Save the Day
This tip also applies to ecommerce sales. Ensure your company logo, colors, and other brand identifiers are easily visible on your ecommerce store, especially the checkout and payment pages. Even if your shopping cart makes you pay more for these features, it’s worth it to make sure that your customers have a seamless shopping experience. This brand continuity will also help your customers feel more secure – are you sensing a theme here?
More and Better Payment Options
Last, but most certainly not least, make sure you’re accepting the types of payments your customers want to use. We’re a credit card company, so of course we’re going to tell you that credit cards are great, but they’re not the perfect fit for every customer. What about mobile wallets like Google Wallet and Apple Pay? Have you considered taking payments in Bitcoin (yes, really)? These are just examples. The first step in determining which payment methods to invest in is to listen to how your customers are saying they want to pay. It could be something as simple as setting up a recurring billing option so customers don’t have to come into your business every month to pay a bill. It’s time to give the people what they want!
Find a Payment Processor Who Can Handle It All
There’s a lot to think about when it comes to payment processing, but you don’t have to do it alone. Find a credit card processing partner who will work with you to find the best possible solution for your business and who is able to help you modify that solution when your business needs change. 360 Payments is exactly that kind of partner. Give us a call at 408-295-8360 or drop us a line on our website. We’d love to show you what we mean.
PS – Protect your business from chargebacks with these 13 tips.
PPS – Is next day funding right for your business? Here’s how to tell.